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Thursday, December 08, 2005

The difference between spin and propaganda

Taken from Slate 12/7/05

A frequent complaint about the Clinton administration was that it tried too hard to "spin" everything in its own favor. Clinton's spin doctors had a variety of individual styles but shared a grating habit of relentlessly coloring the news to support their side in any argument. In practice, Clinton-era spinning meant that officials seldom conceded the obvious or acknowledged losing, failing, or being wrong about anything.

George W. Bush arrived in Washington avowing an end to all that. He promised he would never parse, shade, or play nice with the truth the way that Clinton had. But if Bush has shunned spinning, it has been in favor of something far more insidious. If the Clintonites were inveterate spinners, the Bushies have proved themselves to be thoroughgoing propagandists.

Though propaganda and spin exist on a continuum, they are different in essence. To spin is to offer a contention, usually specious, in response to a critical argument or a negative news story. It does not necessarily involve lying or misleading anyone about factual matters. Habitual spin is irksome, especially to the journalists upon whom it is practiced, but it does not threaten democracy. Propaganda is far more malignant. A calculated and systematic effort to manage public opinion, it transcends mere lying and routine political dishonesty. When the Bush administration manufactures fake "news," suppresses real news, disguises the former as the latter, and challenges the legitimacy of the independent press, it corrodes trust in leaders, institutions, and, to the rest of the world, the United States as a whole.

In a way, what's most troubling about the Bush's administration's information war is not its cynicism but its naiveté. At phony town hall meetings, Bush's audiences are hand-picked to prevent any possibility of spontaneous challenge. At fake forums, invited guests ask the president to pursue his previously announced policies. New initiatives are unveiled on platforms festooned with meaningless slogans, mindlessly repeated ("Plan for Victory"). Anyone on the inside who doubts the party line is shown the door. In this environment, where the truth is not spoken privately or publicly, the suspicion grows that Bush, in his righteous cocoon, has committed the final, fatal sin of the propagandist. He is not just spreading BS but has come to believe it himself.
Posted on The Human Stain

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